Life as we know it has been irreversibly changed by the current worldwide health pandemic.
COVID-19 is causing consumers to adopt new purchase habits and media consumption
patterns. The pandemic has brought it at breakneck speed, and marketers are feeling it. Due
to this there has been a rapid shift in the marketing strategies as per the changing trends of
the market in the digitalized world.
“New consumer behavior must mean new marketing behavior”. In today’s era, the
marketing landscape has been developing quickly as they need to embrace another way to
deal with customer proposition which includes, “Customer engagement, Customer
experience, Customer feelings and selectiveness of product” which will help the
organization to reach their target in an innovative way.
3rd Edition of New Era of Marketing Summit 2022 will highlight how you can make the best
use of latest technologies to boost your overall marketing ROI and gaining insights into
latest digital tools which will help you to enhance your marketing efforts in this new normal.